The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Ice Parfum Dhamma Perfumes arrived in 2018 — and it was immediately clear this one was here to stay. By character, a unisex fragrance drawing from the fruit, floral, and gourmet families. Concentration — eau de parfum: exactly what it needs to be.
Made in the United Arab Emirates. Ice Parfum Dhamma Perfumes unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Ice Parfum unfolds as a continuous scent journey, where layers reveal themselves with precision and warmth. The creative approach of Dhamma Perfumes is evident from the opening to the final trail. Every decision feels deliberate, and the structure feels complete all the way through. Eau de parfum emphasizes the right density and pace of development.
In the top tier you catch vibrant berry first notes: Kiwi, Lychee and Pink Grapefruit. These 3 notes shape playful berry energy that gives the fragrance a clear opening statement.
In the middle phase you notice Orchid, Red currant and White chocolate carrying a velvety rose-iris direction.
The accord architecture rests on these accords: Citrus, Gourmet, Floral and Fruit without random overlap. Additional accords such as Amber and Spicy add depth to the backdrop.
At the note-group layer the composition is built around Fruit, Citrus, Floral and Sweet. The palette also extends to Ambery, Whiteflower, Gourmet and Drinks. From a family perspective the scent maps to Floral, Fruit and Gourmet.
In summary Ice Parfum reads as a cohesive composition — the opening sets direction, the central phase adds depth, and the final phase leaves a stable imprint. These are the fragrances best understood on skin.
| Gender | Unisex |
| Brand | Dhamma Perfumes |
| Segment | Massmarket perfumery |
| Country | United Arab Emirates |
| Year of production | 2018 |
| Status | Produced |
| Concentration | Eau de parfum |
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