The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
No. 22 Dilis Parfum, introduced to the world in 2002, sits firmly in the category of a feminine fragrance, drawing from the fruit and floral families. By character, it falls into the wood, fruit, and floral groups. The palette of this fragrance is exceptionally rich: traces of citrus can also be found — a rare combination that makes this perfume truly one of a kind. The fragrance concentration is perfume extract.
It has a very delicate sillage, staying close and personal. It's a light presence — longevity is low, perfect for those who love something airy. Brand country — Belarus: a place that truly knows its way around a great scent. No. 22 Dilis Parfum unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes
The scent exists only for you—no one around you will notice it
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of No. 22 evolves as a living composition, where accents shift without rush and without gaps. The style of Dilis Parfum is clear from the opening to the final trail. Nothing here feels random, and the composition keeps a clear direction. Perfume extract supports the right density and pace of development.
From the group perspective the composition is built around Citrus, Floral, Fruit and Wood. The framework further includes Whiteflower, Ambery and Musk. At family level the composition sits in Floral and Fruit.
In the top tier you catch petal-airy opening notes: Bellflower, Green Apple, Lemon and White Cedar.
At the core of development you meet Bamboo, Jasmine and Rose holding a structural woody direction.
The accord architecture is shaped by these accords: Citrus, Floral, Fruit and Musc with each one in a clear role. Additional accords such as Wood and Amber expand the olfactory volume in the background. The gender direction is feminine, which sharpens how the fragrance is perceived. In wear duration Low points to a sustained drydown presence.
Overall No. 22 holds a coherent structure — the first stage creates momentum, the heart develops the core line, and the base secures the trail. This is the type of composition best judged through real development.
| Gender | Female |
| Brand | Dilis Parfum |
| Segment | Numbered perfumes |
| Country | Belarus |
| Website | http://www.dilis.by |
| Year of production | 2002 |
| Status | Produced |
| Concentration | Perfume extract |
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