The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Vivacite - Miss Lilac DMS Brands & Trade GmbH is officially considered a feminine fragrance.
Germany is where this fragrance comes from — and it shows. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
A scent you'll want to wear again and again — discovering something new every time. The official website of DMS Brands & Trade GmbH — http://www.parfumsdecoeur.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Vivacite - Miss Lilac unfolds as a layered story, where notes flow without rush and without gaps. The signature of DMS Brands & Trade GmbH is evident in details that define the fragrance identity. Nothing here feels random, and the composition keeps a clear direction.
Right at the start you catch sparkling citrus opening note: Bergamot. This 1 note sets sunny vitality that is impossible to miss.
In the middle phase you detect Berries and Honey keeping a soft nectarous direction. In what remains on skin the structure settles through Patchouli, Sweet Accord and Vanilla, reinforcing a earthy woody-resinous trail.
The internal accord map rests on these accords: Citrus, Gourmet, Fruit and Wood with each one in a clear role. Secondary accord layers such as Spicy add depth to the backdrop. The profile is feminine, which sharpens how the fragrance is perceived.
At olfactory-group level the profile is anchored in Citrus, Fruit, Sweet and Wood. The palette also extends to Gourmet.
Overall Vivacite - Miss Lilac reads as a cohesive composition — the first stage creates momentum, the central phase adds depth, while the drydown anchors the memory. These are the scent structures best understood on skin.
| Gender | Female |
| Brand | DMS Brands & Trade GmbH |
| Segment | Massmarket perfumery |
| Country | Germany |
| Website | http://www.dms-brands.de/ |
| Status | Produced |
| Concentration | Eau de parfum |
Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Натуральное и синтетическое: не дуэль, а палитра Спор о натуральном и синтетическом в парфюмерии час...
When we say "floral fragrance" or "woody", we are using a map. Someone once took thousands of differ...
Join the Fragsi community and get access to all its features
Can’t find a fragrance in the catalogue? Fill in the card — a moderator will review the suggestion and add it to Fragsi.
Fields marked with an asterisk * are required. Pick linked data from the suggestions — that way the card comes together with all its relations. The draft is saved automatically.
Content is posted by users and published after review by a moderator. Fragsi is an information intermediary (Article 1253.1 of the Civil Code of the Russian Federation). For copyright holders
Know a perfume house that is missing from Fragsi? Fill in the card — a moderator will review it and add the brand to the catalogue.
Fields marked with an asterisk * are required. Pick linked data from the suggestions — that way the card comes together with all its relations. The draft is saved automatically.
Content is posted by users and published after review by a moderator. Fragsi is an information intermediary (Article 1253.1 of the Civil Code of the Russian Federation). For copyright holders
Know a perfumer who is missing from Fragsi? Fill in the card — a moderator will review it and add them to the catalogue.
Fields marked with an asterisk * are required. Pick linked data from the suggestions — that way the card comes together with all its relations. The draft is saved automatically.
Content is posted by users and published after review by a moderator. Fragsi is an information intermediary (Article 1253.1 of the Civil Code of the Russian Federation). For copyright holders
Thank you! Your vote has been counted, and the fragrance characteristics have been updated.