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Eau de parfum
Element Experimental Aroma Lab Alice
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Element Experimental Aroma Lab Alice — the character of the fragrance
Element Experimental Aroma Lab Alice is a unisex eau de parfum released in 2024 by the New Zealand brand Element Experimental Aroma Lab.
This is an unusual fragrance with a floral-fruity and gourmand character, created for those who appreciate unexpected combinations and atmospheric accords in perfumery.
The composition was created by Emily van Oosterom.
In Alice, she combines the delicacy of flowers, the juicy sweetness of fruity nuances, and expressive notes reminiscent of damp earth, a walk in the woods, and the freshness after rain.
The fragrance pyramid and development on the skin
Alice’s fragrance pyramid is built around wildflowers, iris, rose, and tea, combined with jam and sugar cookies.
The composition takes an unusual turn with fur, a mushroom accord, and petrichor — a mineral, rain-soaked nuance of damp soil.
On the skin, the fragrance unfolds in layers: floral softness gradually acquires a sweet fruity facet, then becomes deeper thanks to earthy, mineral, and slightly animalic nuances.
Iris adds a smooth powdery quality, rose brings a recognizable floral tone, while tea helps balance the dessert-like side and preserve a sense of airiness.
Notes, fragrance families, and perfumery mood
The notes listed are wildflowers, fur, iris, jam, mushroom accord, petrichor, rose, sugar cookies, and tea.
In terms of olfactory families, the composition combines animalic, floral, fruity, green, mineral, and sweet nuances.
Alice’s main characteristic is the contrast between the familiar and the unexpected.
Here, a romantic bouquet meets an accord of damp earth, while the cozy sweetness of cookies and jam is set against a wilder, natural background.
As a result, the fragrance does not smell like a straightforward gourmand dessert, but rather like an imaginative perfumery story with an ever-changing mood.
Who Alice is for
Formally, Alice belongs to the unisex fragrance category, so it can be chosen by both women and men.
However, its impression will depend greatly on the skin: on some, the composition will emphasize its floral and sweet side, while on others, the tea-like, mineral, or animalic nuances will emerge more vividly.
The fragrance is described as having very strong sillage, making it suitable for evening outings, creative events, and occasions when you want to leave a memorable impression.
For the office or a small room, it is better to start with a minimal number of sprays and assess the fragrance gradually.
How to apply it and what to compare it with
The available information does not specify the exact amount of Alice to apply to the skin or clothing.
Given its stated high intensity, it is sensible to begin by applying a small amount to the pulse points and observing how the composition develops over several hours; on fabric, the fragrance may last longer and smell denser.
Those interested in Alice’s floral-fruity side may want to consider By Kilian Flower of Immortality.
Other directions for comparison include Brocard Russian Princess and Hermès Rose Ikebana, although Alice stands out among them through its combination of sweet, floral, and damp earthy nuances.
The fragrance’s role in the brand’s style
Element Experimental Aroma Lab is a New Zealand fragrance brand, and Alice fits well into its experimental approach to fragrance creation.
The release demonstrates how familiar floral and gourmand motifs can sound bolder when complemented by natural, mineral, and slightly surreal accords.
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