The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The house of Elode presents Touch. A feminine fragrance rooted in the fruit and floral families. Concentration — eau de parfum: exactly what it needs to be.
Expect a moderate sillage — enough to be remembered, not enough to overwhelm. It stays on the skin for a good while — longevity is firmly in the moderate range. The home of this fragrance is France. Touch Elode unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of Touch is shaped as an expressive line of development, where accents shift smoothly and sequentially. The creative approach of Elode is evident in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum sets the depth and body this composition needs.
At the note-group layer the structure relies on Fruit, Floral, Whiteflower and Ambery. The framework further includes Wood and Gourmet. From a family perspective the fragrance belongs to Floral and Fruit.
In the top tier you catch sweet-fresh fruity first notes: Peach, Plum and Red currant.
In the central layer you meet Coconut, Hibiscus, Tuberose and Violet keeping a velvety rose-iris direction.
The gender direction is feminine, which sharpens how the fragrance is perceived. In wear duration Middle points to a sustained drydown presence. In trail behavior Middle defines the projection profile in space.
Overall Touch sounds complete from start to finish — the start forms character, the heart develops the core line, and the final phase leaves a stable imprint. These are the fragrances best experienced on skin.
| Gender | Female |
| Brand | Elode |
| Segment | Premium perfumery |
| Country | France |
| Website | http://www.sarantisgroup.com/en/elode |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Sarantis Group |
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