The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Oil-based perfume
EMES #210 Macaroon Pastries
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Fragrance character
EMES #210 Macaroon Pastries is an oil perfume released in 2017 by the American niche brand EMES.
The perfume house was established in the United States in 2013 and builds its aesthetic concept around purity of ideas, unusual combinations, and numbered fragrances whose compositions speak for themselves.
This unisex fragrance belongs to the gourmand family and will appeal to those who enjoy sweet, appetizing, and expressive perfume compositions.
Its name alludes to airy pastries and an almond dessert, while its character unfolds through a rich combination of coconut, marzipan, sugar, and vanilla.
Wearability and sillage
EMES #210 Macaroon Pastries has a very strong sillage, making the fragrance noticeable in its surroundings and particularly well suited to fans of intense perfumery.
The oil texture contributes to its dense presence on the skin: the composition comes across as soft, sweet, and enveloping, while retaining its dessert-like mood.
The fragrance is intended for women and men who are not afraid of gourmand accords and enjoy making perfume a noticeable part of their overall image.
It is especially suitable for the cooler months, when vanilla, sugary, and coconut nuances sound deeper and cozier, although its intensity should be taken into account when choosing the amount to apply.
How the composition unfolds
Instead of the traditional division into top, middle, and base notes, this fragrance is presented as a blended composition.
Coconut adds creamy tropical softness, marzipan creates a sweet almond nuance, sugar intensifies the dessert impression, and vanilla brings everything together in a warm, rounded accord.
As a result, EMES #210 Macaroon Pastries is perceived as a sweet coconut-vanilla fragrance with a marzipan facet.
It is suitable for cozy everyday outings, dates, and evening looks when you want to highlight your individuality with an appetizing, noticeable, and highly diffusive scent.
Its place in a perfume collection
The release is not associated with a specific collection and is presented as an independent numbered fragrance from the EMES brand.
The absence of any stated alternative concentrations makes the oil version the primary embodiment of the Macaroon Pastries concept.
Those interested in the dessert-inspired side of perfumery may enjoy fragrances with a similar mood: Serge Lutens Datura Noir, Demeter Angel Food, and Comptoir Sud Pacifique Coco Figue.
At the same time, EMES #210 Macaroon Pastries stands out with its combination of coconut, marzipan, and vanilla, blended into an especially sweet and intense gourmand accord.
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