The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Farfalla is a Swiss house that breathes nature. Its fragrance, Farfalla Aura, is a women's eau de parfum belonging to the floral, musky, and woody families.
With a moderate sillage, it is ideal for everyday elegance.
In a world where luxury brands often merely talk about nature, the Swiss house Farfalla does more—it lives by its principles.
Founded in 2012, the company continues the philosophy of Farfalla E, embodying purity and harmony. Aura is a vivid example of this philosophy: a fragrance that unfolds like a forest fairy tale.
The composition opens with a sparkling citrus accord accompanied by fresh grass. Delicate floral notes blossom at its heart, creating a feeling of lightness.
The base adds depth, featuring angelica, soothing chamomile, resinous incense, and noble pine. A play of light and shadow, wildness and tenderness.
This fragrance is for women who appreciate mystery and natural harmony. Aura evokes the soul of a forest enchantress wearing a chamomile wreath: charming and dangerous.
It fits beautifully into an everyday business or urban style and works equally well during the day and in the evening. Its moderate sillage makes it comfortable for the office or intimate gatherings.
If the atmosphere of Aura appeals to you, take a look at Guerlain L'Hiver, essence blossoms etc…, and Parfums et Senteurs du Pays Basque Cedre de Liban.
Learn more about the brand and the fragrance on the official website: http://www.galimard.com.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Farfalla Aura is built on contrasts. The top notes feature a juicy citrus accord and fresh grass. The heart is dedicated to a bouquet of floral notes.
The base is the deepest part: angelica, soft chamomile, smoky incense, and coniferous pine. Together, they create a multifaceted yet harmonious composition.
| Gender | Female |
| Brand | Farfalla |
| Segment | Natural perfumery |
| Country | Switzerland |
| Website | http://www.farfalla.ch/ |
| Status | Produced |
| Concentration | Eau de parfum |
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