The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The house of Filigree & Shadow gifted the world with Unequal in 2017. A unisex fragrance rooted in the floral family. James Elliott — the creative mind behind this fragrance. In eau de parfum — and that's all it takes to fall in love.
Behind this fragrance stands the United States and its rich perfumery heritage. Unequal Filigree & Shadow unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Unequal is built as an expressive line of development, where layers reveal themselves with precision and warmth. The signature of Filigree & Shadow comes through in details that define the fragrance identity. No excess details, only what works, and the structure feels complete all the way through. Eau de parfum emphasizes the right density and pace of development.
From the group perspective the structure relies on Whiteflower and Floral. Within olfactory families the fragrance belongs to Floral.
As soon as the fragrance opens you meet petal-airy opening notes: Gardenia, Hyacinth, Magnolia and honeysuckle.
In the central layer you sense Lilac, Lily and Rose carrying a opulent floral direction. At the foundation the line is anchored through Jasmine, Narcissus, Tuberose and Violet, shaping a warm white floral trail.
The accord profile is driven by these accords: Floral and Fruit forming a compact and readable structure. The gender direction is unisex, which sharpens how the fragrance is perceived.
In summary Unequal reads as a cohesive composition — the start forms character, the heart develops the core line, while the drydown anchors the memory. These are the fragrances best judged through real development.
| Gender | Unisex |
| Brand | Filigree & Shadow |
| Segment | Niche perfumery |
| Country | United States |
| Website | https://www.filigreeandshadow.co/ |
| Year of production | 2017 |
| Status | Produced |
| Concentration | Eau de parfum |
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