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Home Fragrances Flora Pura Hera
Bottle photo Flora Pura
Image Flora Pura
Eau de parfum

Flora Pura Hera

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Hera Flora Pura, that first saw the light of day in 2020, is classified as a feminine fragrance, falling within the east, fruit, and floral families. Inspiration and execution — all of it is Luciana Bergamasco. In eau de parfum — and that's all it takes to fall in love.

Produced in Brazil, where perfumery has long been elevated to an art form. Hera Flora Pura — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The note pyramid of Hera evolves as a continuous scent journey, where accents shift without rush and without gaps. The creative approach of Flora Pura is recognizable in the way notes appear and fade. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum sets the depth and body this composition needs.

In the top tier you meet juicy fruity first notes: Bergamot, Plum and red apple. These 3 notes set thrilling fruity juiciness that gives the fragrance a clear opening statement.

In the heart you detect Iris, Jasmine, Lily of the Valley and Rose carrying a velvety rose-iris direction.

The olfactory framework is driven by these accords: Citrus, Gourmet, Floral and Fruit with each one in a clear role. Background accords such as Musc, Wood, Powdery and Spicy enrich the profile without taking over.

From the group perspective the profile is anchored in Citrus, Fruit, Floral and Whiteflower. It also reaches into Balsamic, Wood, Gourmet and Musk.

Overall Hera reads as a cohesive composition — the opening sets direction, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best experienced in wear.

Perfumers

Gender Female
Brand Flora Pura
Segment Natural perfumery
Country Brazil
Website https://www.florapura.com.br
Year of production 2020
Status Produced
Concentration Eau de parfum

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Composition pyramid

Note photo Bergamot
Bergamot
Note photo Plum
Plum
Note photo red apple
red apple
Note photo Iris
Iris
Note photo Jasmine
Jasmine
Note photo Lily of the Valley
Lily of the Valley
Note photo Benzoin
Benzoin
Note photo Patchouli
Patchouli
Note photo Vanilla
Vanilla

Top notes

Bergamot Plum red apple

Heart notes

Iris Jasmine Lily of the Valley Rose

Base notes

Benzoin Patchouli Vanilla musk

Families

Family East East
Family Floral Floral
Family Fruit Fruit

Fragrance characteristics

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