The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Pure Royal 995 FM by Federico Mahora — one of those scents that needs no introduction. By character, a unisex fragrance drawing from the east, wood, floral, and balsamic families. Concentration — perfume extract: exactly what it needs to be.
The home of this fragrance is the United States. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The note pyramid of Pure Royal 995 is built as a continuous scent journey, where accents shift without rush and without gaps. The creative approach of FM by Federico Mahora comes through in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the composition keeps a clear direction. Perfume extract supports a balanced rhythm of unfolding.
In the top tier you catch piquant warm opening note: Pink pepper. This single 1 note shapes warm spicy pulse that gives the fragrance a clear opening statement.
In the central layer you notice Geranium, Nagarmotha, Oud and Rose keeping a velvety rose-iris direction.
The accord architecture is shaped by these accords: Gourmet, Floral, Musc and Wood with each one in a clear role. Background accords such as Spicy add depth to the backdrop.
At the note-group layer the profile is anchored in Spicy, Floral, Wood and Balsamic. The framework further includes Sweet, Musk, Gourmet and Whiteflower. At family level the composition sits in Balsamic, East, Floral and Wood.
Overall Pure Royal 995 reads as a cohesive composition — the start forms character, the heart develops the core line, and the final phase leaves a stable imprint. This is the type of composition best judged in wear.
| Gender | Unisex |
| Brand | FM by Federico Mahora |
| Segment | Numbered perfumes |
| Country | United States |
| Website | http://ru.fmworld.com |
| Status | Produced |
| Concentration | Perfume extract |
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