The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Oil-based perfume
Hamidi Oud & Perfumes Mayaseen
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Mayaseen — an oriental character in an oil-based formula
Mayaseen by Hamidi Oud & Perfumes is a rich unisex fragrance in an oil perfume format.
Its profile is built around spicy, woody and oriental accords, making the composition expressive, warm and multifaceted.
This is a perfume for those who appreciate a noticeable presence, a deep development and a distinctive oriental style.
Hamidi Oud & Perfumes was founded in Dubai in 2020 and quickly made its mark on the international niche fragrance scene.
Mayaseen fits perfectly into this aesthetic, combining precious spices, floral softness, resinous amber and noble woods.
The fragrance does not try to be neutral or understated. On the contrary, it creates a warm, rich cloud around the wearer.
How the fragrance unfolds
At first, Mayaseen smells bright and spicy: saffron gives the composition a dry, luxurious quality, rose adds a velvety floral nuance, while jasmine softens the accord with a luminous sensuality.
As it unfolds, the fragrance becomes fuller and warmer. Cardamom, clove, nutmeg and cypress form a spicy heart with a subtle dry freshness and pronounced depth.
In the base, oud, sandalwood and amber come to the fore. Woody notes give the scent a dense, polished character, while the amber accord adds softness, honeyed warmth and a lasting aftertaste.
Thanks to this structure, Mayaseen changes gradually, moving from a spicy-floral opening to a rich woody-amber trail.
Sillage and wearability
Mayaseen has very powerful sillage, so it is especially noticeable in cool weather, in the evening and in spacious settings.
The oil texture stays close to the skin during the first few minutes, then develops into a dense and long-lasting aura around the wearer.
For everyday wear, it is best to start with a small amount and increase the intensity gradually, paying attention to how the skin and those around you respond.
Mayaseen is positioned as a unisex perfume and can sound equally natural on a woman or a man.
On women’s skin, the spices and woody notes may accentuate the sensuality of the composition, while on men’s skin, oud, cypress and amber may appear especially pronounced.
The fragrance is suitable for a special occasion, an evening gathering, a formal look or any moment when you want to add an expressive oriental touch to your style.
Who Mayaseen is for
This perfume is worth choosing if you enjoy oriental, spicy and woody compositions with a strong character.
It will appeal to those who like rose and white flowers set against a darker, richer backdrop, as well as those who appreciate oud without excessive sharpness.
Mayaseen can be a striking accent during the cooler season and unfolds particularly beautifully on fabric, where its amber-woody trail lasts longer.
Similar fragrances
To explore a similar aesthetic, take a look at Penhaligon's Halfeti.
As further examples of the oriental direction, The Spirit of Dubai Turath and The Spirit of Dubai Abraj are also worth exploring.
They offer an opportunity to compare different interpretations of spices, woody accords and rich oriental character.
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