Eau de parfum

Hema Rose

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Hema Rose — the floral story of 2026

Hema Rose is a unisex fragrance from the brand Hema, released in 2026. The perfume belongs to the floral family and is part of the Bram Niessink Lijn collection.

This is aEAU de Parfum with an expressive character, created for those who are not used to choosing fragrances strictly by gender rules.

The name Hema Rose immediately sets the mood of the composition: romantic, modern, and noticeable.

The fragrance turns to the image of a rose not as an exclusively tender symbol, but as a multifaceted olfactory accord in which floral softness meets freshness and spicy energy.

Character and sound of the fragrance

The basis of the impression is a floral profile with citrus and spicy nuances.

Bergamot adds a bright, sparkling opening to the composition, pink pepper makes the sound more dynamic, and the rose forms the recognizable emotional center of the fragrance.

Thanks to this combination, Hema Rose is perceived not as a tranquil classic rose, but as a more energetic and current perfume.

On the skin, the aroma reveals itself noticeably and has a very strong sillage.

Therefore, Hema Rose will suit those who care that the perfume does not dissolve into space, but remains perceptible both to the owner and to those around her.

Especially effective, its character can manifest in cool weather, in the evening, at a meeting, or in a situation where you want to emphasize individuality.

Data on the exact dosage for skin and clothing is not stated, so it is better to start with a small number of sprays and gradually evaluate the intensity specifically on your skin.

Such an approach is especially appropriate for a fragrance with a very strong sillage: the composition will be able to unfold volumetrically, but will not overload the image.

Who is Hema Rose suitable for

Hema Rose is positioned as a unisex perfume, so both women and men can choose it, focusing primarily on their own taste preferences.

It will appeal to fans of floral fragrances with a clean citrus accent and a light spicy sharpness.

This is a successful option for those who are looking for a rose fragrance without excessive sweetness and want to add more expressiveness to their everyday style.

The release reflects the Hema approach — a Dutch brand whose history began in Amsterdam in 1926.

The perfume direction of the brand combines accessibility, understandable aesthetics, and the desire to make beautiful everyday things part of personal style.

In Hema Rose, this idea is manifested through a recognizable floral theme supplemented by a modern contrast of fresh and spicy shades.

Similar fragrances and choice for acquaintance

If you are interested in the rose, floral side of Hema Rose, for comparison you can pay attention to Viktor & Rolf Flowerbomb La Vie en Rose 2011.

As additional guidelines, Amway Anticipate for Women and Viktor & Rolf Flowerbomb La Vie en Rose 2016 will do.

At the same time, Hema Rose stands out for the combination of unisex positioning, accentuated rose, and a very strong sillage.

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Key fragrance characteristics

Perfume information

Description of the composition

Hema Rose Notes Pyramid

The database does not divide the top, middle, and base notes for Hema Rose, so the composition is more accurately described as a mixed chord. It includes bergamot, pink pepper, and rose.

Bergamot sounds fresh and citrusy, pink pepper adds a spicy spark, and rose reveals the fragrance’s main floral theme.

Together, these notes create an expressive combination of freshness, light sharpness, and a romantic floral tone.

In terms of groups, the composition belongs to the citrus, floral, and spicy directions, while its main family is floral.

Gender Unisex
Brand Hema
Segment Massmarket perfumery
Country Netherlands
Website http://www.hema.nl/
Year of production 2026
Status Produced
Concentration Eau de parfum

Composition pyramid

Bergamot
Pink pepper
Rose

Mixed notes

Families

Fragrance characteristics

Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
20%
Unisex
65%
Female
15%
What kind of event
Date
16%
Wedding
11%
Sport
5%
Sleep
5%
For party
16%
For every day
16%
Sex
5%
For Holiday
5%
Theatre
16%
Office
5%
For what time of year / season
Winter
Winter
9%
Spring
Spring
39%
Summer
Summer
43%
Autumn
Autumn
9%
For what style / mood
Casual
20%
Gala
30%
Classic
10%
Avant-garde
10%
Romantic
20%
Sporty
10%
For what age
under 18
8%
18-25 years old
14%
26-35 years old
17%
36-45 years
25%
46+ years old
14%
Any
22%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
10%
Enter the cloud
20%
1-2 atomisations
40%
2-3 atomisations
20%
3-4 atomisations
10%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
12%
On the wrist
18%
On the knees
6%
On the back of the neck
18%
Behind the ears
12%
On the elbow
12%
On the abdomen
0%
On the back of the hand
6%
On clothes
18%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
10%
Enter the cloud
20%
1-2 atomisations
40%
2-3 atomisations
20%
3-4 atomisations
10%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
29%
Exoticism
7%
Luxury
21%
Euphoria
7%
Passion
14%
Joy
14%
Calm
7%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Collections Hema

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