The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Taif Rose Illuminum arrived in 2011 — and it was immediately clear this one was here to stay. By character, a unisex fragrance drawing from the east and floral families. The talent of Michael Boadi is written all over this bottle. The fragrance is presented as eau de parfum.
Made in the United Kingdom. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Taif Rose is built as a layered story, where notes flow smoothly and sequentially. The creative approach of Illuminum comes through in the way notes appear and fade. Every decision feels deliberate, and the structure feels complete all the way through. Eau de parfum emphasizes the depth and body this composition needs.
At the opening of the pyramid you sense delicate floral top notes: Geranium and Rose. These 2 notes set the effect of a living bouquet that gives the fragrance a clear opening statement.
In the heart you notice Rose keeping a opulent floral direction. At the foundation the structure settles through Sandalwood and musk, extending a warm vetiver trail.
The accord architecture is built around these accords: Floral, Musc and Wood forming a compact and readable structure. The profile is unisex, which makes the scent profile easier to read.
From the group perspective the structure relies on Floral, Wood, Musk and Gourmet. It also reaches into Whiteflower. Within olfactory families the fragrance belongs to East and Floral.
Taken together Taif Rose reads as a cohesive composition — the start forms character, the heart develops the core line, and the final phase leaves a stable imprint. These are the fragrances best judged on skin.
| Gender | Unisex |
| Brand | Illuminum |
| Segment | Niche perfumery |
| Country | United Kingdom |
| Website | http://www.illuminumlondon.com |
| Year of production | 2011 |
| Status | Produced |
| Concentration | Eau de parfum |
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