The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
2013: the world took its first breath of Kleio [elegant] ime.
Country of origin — Australia. Kleio [elegant] ime — the choice of those who appreciate depth and character in every detail.
One bottle, and you'll understand why this brand has such a devoted following. The official website of ime — http://www.blackphoenixalchemylab.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Kleio [elegant] unfolds as an expressive line of development, where accents shift smoothly and sequentially. The style of ime comes through in details that define the fragrance identity. No excess details, only what works, and the structure feels complete all the way through.
When the pyramid is blended into one block the fragrance opens as a single chord with a architectural woody mood: Benzoin, Cardamom, Clary Sage, Grapefruit, Guaiac wood, Jasmine and Pine. In this format 7 notes act as one integrated frame, creating clear woody framework that feels seamless.
The inner phases are perceived as a continuous motion from lift to depth, which preserves the scent identity through drydown.
The internal accord map is built around these accords: Aromatic, Citrus, Gourmet and Floral forming a compact and readable structure. Secondary accord layers such as Wood and Spicy expand the olfactory volume in the background.
From the group perspective the profile is anchored in Balsamic, Spicy, Aromatic and Citrus.
In summary Kleio [elegant] holds a coherent structure — the first stage creates momentum, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the scent structures best experienced through real development.
| Gender | Female |
| Brand | ime |
| Segment | Natural perfumery |
| Country | Australia |
| Website | http://www.ime-natural-perfume.com.au |
| Year of production | 2013 |
| Status | Produced |
| Concentration | Eau de parfum |
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Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!
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