Baccarat Rouge 540: the phenomenon of a cult fragrance
There are fragrances that are recognized by just their trail in an elevator. Baccarat Rouge 540 is o...
In 2014, the niche house Irie introduced a fragrance that became a true olfactory manifesto.
Irie Id Est is a unisex oriental eau de parfum whose name refers to the Latin phrase meaning “that is” — as if it were a statement in need of explanation.
But perfumer Julien Rasquinet chose not to explain, but to tell a story: the composition unfolds like a love story — joyful, spicy and slightly mysterious.
This fragrance is for those who are not afraid to be noticed. Its pronounced sillage envelops you in warmth and spices, leaving a feeling of comfort and luxury.
Id Est is ideal for cool days and evening outings — its rich oriental base becomes especially sensual in low temperatures.
Just a few sprays are enough for the fragrance to accompany you throughout the day without losing its intensity.
The creator of the composition, Julien Rasquinet, is known for his ability to blend classic elements with a contemporary character. He has worked for many niche houses, but it is in Id Est that his talent shines particularly brightly.
The brand itself, Irie, founded in southern France in 2005, quickly established itself as a vibrant representative of the niche fragrance scene.
Its name, borrowed from Jamaican Patois, where “irie” means a state of harmony, well-being and positivity, perfectly reflects the house’s philosophy: to create fragrances that bring joy and inner balance.
If you liked Irie Id Est, explore these spicy-oriental classics: Yves Saint Laurent Opium, with its smoky, spicy character; the limited-edition Opium Collector's Edition 2008; and the more contemporary yet equally rich The Spirit of Dubai Majalis.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
| Gender | Unisex |
| Brand | Irie |
| Segment | Niche perfumery |
| Country | France |
| Website | http://www.iriewash.com/ |
| Year of production | 2014 |
| Status | Produced |
| Concentration | Eau de parfum |
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