The art of perfume marketing: how fragrance is sold
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Passion Lanu Fragrance — a 2022 fragrance that needs no introduction. By character, a unisex fragrance drawing from the fern and east families. Offered in perfume extract concentration.
Brand country — Turkey: a place that truly knows its way around a great scent. Passion Lanu Fragrance — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Passion is shaped as a continuous scent journey, where layers reveal themselves with precision and warmth. The signature of Lanu Fragrance is evident in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail. Perfume extract sets a balanced rhythm of unfolding.
From the group perspective the profile is anchored in Floral, Citrus, Gourmet and Sweet. It also reaches into Balsamic, Green, Ambery and Wood. From a family perspective the composition sits in East and Fern.
From the first breath you meet fresh floral first notes: Geranium, Lemon and Vanilla. These 3 notes build romantic softness that is impossible to miss.
In the central layer you meet Coumarin, Labdanum and Lavender carrying a velvety-sweet direction. At the foundation the composition is fixed through Ambergris, Patchouli, Vanilla and Vetiver, shaping a deep woody trail.
The gender direction is unisex, which makes the scent profile easier to read.
Taken together Passion reads as a cohesive composition — the start forms character, the central phase adds depth, and the base secures the trail. This is the type of composition best experienced in wear.
| Gender | Unisex |
| Brand | Lanu Fragrance |
| Segment | Niche perfumery |
| Country | Turkey |
| Website | https://www.lanufragrance.com |
| Year of production | 2022 |
| Status | Produced |
| Concentration | Perfume extract |
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