The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The house of Les Vides Anges gifted the world with la 1e Eau de Parfum in 2019. By character, a unisex fragrance drawing from the amber and balsamic families. This fragrance is the personal signature of perfumer Aldo Parise. Released in eau de parfum.
The home of this fragrance is Canada. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of la 1e Eau de Parfum is built as a cohesive olfactory arc, where layers reveal themselves without rush and without gaps. The style of Les Vides Anges comes through in details that define the fragrance identity. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de parfum keeps the right density and pace of development.
The olfactory framework is driven by these accords: Balsamic and Amber without random overlap. The profile is unisex, which sharpens how the fragrance is perceived.
When the pyramid is blended into one block the notes arrive together with a resinous-sweet mood: Ambergris, Grey Ambergris and Labdanum. Here 3 notes sound as one voice, building soft resinous sensuality that feels seamless.
The inner phases are perceived as a continuous motion from lift to depth, which preserves the scent identity through drydown.
From the group perspective the composition is built around Ambery, Animals and Balsamic. From a family perspective the composition sits in Amber and Balsamic.
Overall la 1e Eau de Parfum reads as a cohesive composition — the opening sets direction, the middle layer carries the identity, and the base secures the trail. These are the scent structures best judged in wear.
| Gender | Unisex |
| Brand | Les Vides Anges |
| Segment | Niche perfumery |
| Country | Canada |
| Website | https://www.videsanges.com |
| Year of production | 2019 |
| Status | Produced |
| Concentration | Eau de parfum |
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