Scents of eras: how perfume reflects the spirit of the times
Every era has its own scent. Not literally, but in how it felt: what it wanted, what it feared, what...
The year 2009 gave us Loco Loewe. A feminine fragrance from the fruit and floral families. This scent was born from the partnership of Yves Cassar and Carlos Benaïm. An eau de parfum — light-footed, but utterly unforgettable.
Country of origin — Spain: no wonder the fragrance turned out this refined. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Loco is built as a living composition, where notes flow smoothly and sequentially. The signature of Loewe comes through in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de parfum emphasizes the right density and pace of development.
The internal accord map is driven by these accords: Citrus, Floral, Fruit and Wood forming a compact and readable structure. Additional accords such as Spicy add depth to the backdrop. The stylistic positioning is feminine, which clarifies the composition character.
In the top tier you detect sparkling citrus opening notes: Bergamot, Black Pepper and Magnolia.
When the opening settles you detect Freesia, Jasmine and Rose holding a opulent floral direction.
At olfactory-group level the composition is built around Citrus, Spicy, Floral and Whiteflower. The framework further includes Fruit and Wood. At family level the scent maps to Floral and Fruit.
Taken together Loco sounds complete from start to finish — the start forms character, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best experienced in wear.
| Gender | Female |
| Brand | Loewe |
| Segment | Luxury perfumery |
| Country | Spain |
| Website | http://www.loewe.com |
| Year of production | 2009 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | LVMH |
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