The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Ehsas Majid Muzaffar Iterji, created in 2010, is positioned as a unisex fragrance, rooted in the floral family. The fragrance concentration is eau de parfum.
Country of origin — Saudi Arabia, and that already says something about the quality. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
Sometimes the best decision of the day is a press of the atomiser. The official website of Majid Muzaffar Iterji — http://www.marcodavenezia.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Ehsas is built as an expressive line of development, where layers reveal themselves with precision and warmth. The signature of Majid Muzaffar Iterji is clear in details that define the fragrance identity. Nothing here feels random, and the composition keeps a clear direction. Eau de parfum sets the depth and body this composition needs.
The internal accord map rests on these accords: Floral without random overlap. The gender direction is unisex, which makes the scent profile easier to read.
In a unified mixed pyramid the opening appears as one connected movement with a pure botanical mood: Grass and Rose. Here 2 notes work as one integrated frame, forming natural freshness that feels seamless.
The middle and base stages are felt as a smooth transition from opening to trail, which gives the structure continuity.
At the note-group layer the structure relies on Green, Floral and Whiteflower. Within olfactory families the fragrance belongs to Floral.
Taken together Ehsas sounds complete from start to finish — the opening sets direction, the heart develops the core line, and the base secures the trail. These are the scent structures best judged in wear.
| Gender | Unisex |
| Brand | Majid Muzaffar Iterji |
| Segment | Natural perfumery |
| Country | Saudi Arabia |
| Website | http://iterji.com/ |
| Year of production | 2010 |
| Status | Produced |
| Concentration | Eau de parfum |
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