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Home Fragrances Maurer & Wirtz Gran Valor
Bottle photo Maurer & Wirtz
Image Maurer & Wirtz
Eau de Cologne

Maurer & Wirtz Gran Valor

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

Gran Valor Maurer & Wirtz, released in 1972, is marketed as a masculine fragrance. The fragrance is presented as eau de cologne.

The birthplace of this fragrance — Germany, a place with a refined nose. Gran Valor Maurer & Wirtz unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Better suited for:
Men and boys
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de Cologne

A fresh and light fragrance with a concentration of fragrant substances up to 5% according to French standards, giving a feeling of purity and coolness

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Fragrances with a similar pyramid

Perfume information

Description of the composition

The composition of Gran Valor unfolds as an expressive line of development, where accents shift with precision and warmth. The style of Maurer & Wirtz comes through in details that define the fragrance identity. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de Cologne sets the depth and body this composition needs.

Even without a fully detailed top section the olfactory line still feels balanced and structured, and the opening tone arrives without noise.

The deeper layers are read as a smooth transition from opening to trail, which keeps the fragrance coherent.

The gender direction is masculine, which sharpens how the fragrance is perceived.

Its olfactory taxonomy remains readable through stage transitions.

Taken together Gran Valor reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best judged on skin.

Gender Male
Brand Maurer & Wirtz
Segment Premium perfumery
Country Germany
Website http://www.m-w.de
Year of production 1972
Status Produced
Concentration Eau de Cologne
License holder Maurer & Wirtz

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