The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Hi-Fi Max Factor — a 1956 fragrance that needs no introduction.
Made in the United States, backed by a long and proud tradition. Hi-Fi Max Factor — the choice of those who appreciate depth and character in every detail.
A great perfume doesn't need lengthy explanations — it speaks for itself. The official website of Max Factor — http://www.farmaciassannunziata1561.it.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Hi-Fi unfolds as a continuous scent journey, where accents shift with precision and warmth. The style of Max Factor is clear in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the fragrance holds its character from opening to trail.
Its classification still comes through through how the layers connect over time.
Even without a fully detailed top section the olfactory line still remains cohesive and focused, and the first accord stays clean and precise.
The deeper layers are perceived as a continuous motion from lift to depth, which gives the structure continuity.
The profile is feminine, which makes the scent profile easier to read.
Taken together Hi-Fi reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best experienced through real development.
| Gender | Female |
| Brand | Max Factor |
| Segment | Massmarket perfumery |
| Country | United States |
| Website | http://www.maxfactor.com |
| Year of production | 1956 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Procter & Gamble |
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Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
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