Shalimar: the history of the first amber fragrance
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My Alchemy launched Sweet Illusion in 2023 — and it was a brilliant move. By character, a unisex fragrance drawing from the spicy, east, and floral families. Perfumer Dmitry Stoforandov left a distinct mark on this composition. A perfume extract — light-footed, but utterly unforgettable.
Country of origin — Russia. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of Sweet Illusion is built as a layered story, where accents shift with precision and warmth. The signature of My Alchemy comes through in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the composition keeps a clear direction. Perfume extract keeps the depth and body this composition needs.
In a unified mixed pyramid the fragrance opens as a single chord with a noble cedar mood: Ambergris, Citrus accord, Clary Sage, Clove, Jasmine, Lavender and Leather accord.
The inner phases are perceived as a smooth transition from opening to trail, which preserves the scent identity through drydown.
The internal accord map rests on these accords: Aromatic, Citrus, Floral and Fruit with each one in a clear role. Background accords such as Wood, Powdery, Amber and Leather enrich the profile without taking over.
At olfactory-group level the composition is built around Ambery, Citrus, Aromatic and Spicy. The framework further includes Whiteflower, Green, Leather and Wood.
In summary Sweet Illusion holds a coherent structure — the opening sets direction, the central phase adds depth, and the base secures the trail. These are the fragrances best understood on skin.
| Gender | Unisex |
| Brand | My Alchemy |
| Segment | Niche perfumery |
| Country | Russia |
| Website | https://myalchemy.ru |
| Year of production | 2023 |
| Status | Produced |
| Concentration | Perfume extract |
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