Journey to fragrances: perfume tours in the world capitals of perfumery
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The world first encountered Fru Fru by Natura in 2009. A feminine fragrance rooted in the fruit and floral families. Released in eau de cologne.
Brand country — Brazil. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A fresh and light fragrance with a concentration of fragrant substances up to 5% according to French standards, giving a feeling of purity and coolness
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Fru Fru is built as a living composition, where accents shift without rush and without gaps. The style of Natura is evident in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de Cologne supports a balanced rhythm of unfolding.
At olfactory-group level the composition is built around Green, Fruit, Whiteflower and Floral. It also reaches into Ambery, Earthy / Mossy and Musk. From a family perspective the composition sits in Floral and Fruit.
From the first breath you sense vibrant berry top notes: Black currant leaf, Pear and Raspberry.
In the middle phase you sense Jasmine, Lily of the Valley and Rose carrying a silky white floral direction.
The olfactory framework is driven by these accords: Floral, Fruit, Musc and Wood with each one in a clear role. Secondary accord layers such as Amber expand the olfactory volume in the background. The profile is feminine, which makes the scent profile easier to read.
In summary Fru Fru sounds complete from start to finish — the start forms character, the heart develops the core line, while the drydown anchors the memory. These are the fragrances best judged on skin.
| Gender | Female |
| Brand | Natura |
| Segment | Massmarket perfumery |
| Country | Brazil |
| Website | http://www.naturanet.wordpress.com |
| Year of production | 2009 |
| Status | Produced |
| Concentration | Eau de Cologne |
| License holder | Natura &Co |
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