Bottle photo  Natura
Bottle photo  Natura
Bottle photo  Natura
Bottle photo  Natura
Bottle photo  Natura
Image  Natura
Image  Natura
Image  Natura
Image  Natura
Image  Natura
Eau de parfum

Natura #Urbаnо

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

Brazilian Urbanism: Discovering Natura #Urbano

In 2014, Brazilian brand Natura, known for its philosophy of harmony with nature, launched a fragrance inspired by the rhythm of megacities.

The Urbano collection is an ode to the urban jungle, and #Urbano became its vivid embodiment. The bottle features artwork by graffiti artists—four different designs symbolizing the energy of the streets.

This men's fragrance was released as an Eau de Parfum and immediately won over lovers of fresh, dynamic compositions.

Character and Projection

#Urbano belongs to the fougère fragrance family, but with a distinctive Brazilian twist.

It opens with an invigorating citrus accord softened by green notes of fresh grass, then unfolds into a spicy heart of spices and finishes with a warm woody trail.

Its projection is very strong and long-lasting—perfect for an urban setting where you need to stand out. It is a fragrance for self-confident men who value comfort and style.

The Creator and Its Impact

The composition was created by perfumer Veronica Kato, who captured the spirit of Brazilian streets through the contrast of freshness and warmth.

#Urbano became an important milestone for Natura, highlighting the brand's ability to combine natural ingredients with a contemporary urban character.

By the way, the brand's official website is veronacosmetics.com.

Comparable Fragrances

If you like #Urbano, take a look at similar fragrances: Guerlain Aqua Allegoria Bergamote Calabria for its citrus freshness, Carolina Herrera Carolina Herrera 2016 for its spicy character, and Avon X-Series Surf for its dynamic fougère style.

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Key fragrance characteristics

Perfume information

Description of the composition

The fragrance pyramid is built on contrasts: the opening features a refreshing citrus accord accompanied by green notes; the heart reveals spicy spices, while the base is a warm woody accord.

This combination creates a sense of freshness that gradually unfolds into sensual depth.

Perfumers

Gender Male
Brand Natura
Segment Massmarket perfumery
Country Brazil
Website http://www.naturanet.wordpress.com
Year of production 2014
Status Produced
Concentration Eau de parfum
License holder Natura &Co

Composition pyramid

Citrus accord
Green Chord
Spices
Woody Accord

Heart notes

Base notes

Families

Fragrance characteristics

based on 3 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
50%
Unisex
50%
Female
0%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
17%
Spring
Spring
33%
Summer
Summer
33%
Autumn
Autumn
17%
For what style / mood
Casual
50%
Gala
0%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
25%
26-35 years old
25%
36-45 years
25%
46+ years old
0%
Any
25%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Fragrance trend

Reviews
Average rating
3.0
2 ratings
2 comments
5
0%
4
0%
3
100%
2
0%
1
0%
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Share your impressions of the fragrance
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Give a rating from 1 to 5
Give a rating from 1 to 5.
3/5
3
Citrus freshness with a hint of bitterness and woody notes. Nothing new, there are tons of scents like this
3/5
3
Natura's fragrances haven't really impressed me. Out of all of them, I've only noted a few, and many remind me of Avon perfumes and the like. This particular scent is more like an cologne - green, with pepper and bright cardamom. Overall, it's a common fresh scent that's pleasant but doesn't stand out among others

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