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Home Fragrances New Brand Burning Heart
Bottle photo New Brand
Bottle photo New Brand
Image New Brand
Image New Brand
Eau de toilette

New Brand Burning Heart

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

Burning Heart New Brand — one of those scents that needs no introduction. A masculine fragrance from the floral and citrus families. In eau de toilette — and that's all it takes to fall in love.

the United States is where this fragrance comes from — and it shows. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Shop offers 3

Key fragrance characteristics

Better suited for:
Men and boys
High fragrance longevity

The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day

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Sillage
Noticeable

The scent is clearly present near you, but it does not fill the entire space

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The composition of Burning Heart unfolds as a continuous scent journey, where notes flow without rush and without gaps. The signature of New Brand is recognizable in the way notes appear and fade. Nothing here feels random, and the structure feels complete all the way through. Eau de toilette emphasizes the depth and body this composition needs.

The accord profile is driven by these accords: Aromatic, Citrus, Gourmet and Floral forming a compact and readable structure. Secondary accord layers such as Wood and Spicy add depth to the backdrop. The stylistic positioning is masculine, which makes the scent profile easier to read.

Right at the start you detect sparkling citrus opening notes: Bergamot, Mint and Orange blossom.

In the middle phase you meet Caraway, Cinnamon and Lavender holding a cinnamon-nutmeg direction.

At the note-group layer the composition is built around Citrus, Aromatic, Whiteflower and Spicy. The framework further includes Green, Wood, Gourmet and Floral.

Taken together Burning Heart reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, while the drydown anchors the memory. This is the type of composition best experienced through real development.

Gender Male
Brand New Brand
Segment Massmarket perfumery
Country United States
Website http://fragluxe.com
Status Produced
Concentration Eau de toilette

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Composition pyramid

Note photo Bergamot
Bergamot
Note photo Mint
Mint
Note photo Orange blossom
Orange blossom
Note photo Caraway
Caraway
Note photo Cinnamon
Cinnamon
Note photo Lavender
Lavender
Note photo Sandalwood
Sandalwood
Note photo Tonka bean
Tonka bean
Note photo Vanilla
Vanilla

Top notes

Bergamot Mint Orange blossom

Heart notes

Caraway Cinnamon Lavender

Base notes

Sandalwood Tonka bean Vanilla

Families

Family Citrus Citrus
Family Floral Floral

Fragrance characteristics

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Chords
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Dosage
Perception
Appearance quality
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