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Home Fragrances New Brand Essence Essence Men
Bottle photo New Brand
Bottle photo New Brand
Image New Brand
Image New Brand
Eau de toilette

New Brand Essence Men

Gender image: Male
Gender:
Male
Segment image
Segment:
Lux perfumes
Fragrance information:

In 2015, New Brand introduced Essence Men — a fragrance that's hard to forget. A masculine fragrance belonging to the spicy, wood, and citrus families. The fragrance belongs to the spicy and wood groups. Created within the Essence collection and available in eau de toilette.

Expect a noticeable sillage — enough to be remembered, not enough to overwhelm. It settles in and stays — the longevity is genuinely high. Behind this fragrance stands the United States and its rich perfumery heritage. Essence Men New Brand unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Shop offers 3

Key fragrance characteristics

Better suited for:
Men and boys
High fragrance longevity

The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day

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Sillage
Noticeable

The scent is clearly present near you, but it does not fill the entire space

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The scent of Essence Men is shaped as an expressive line of development, where accents shift with precision and warmth. The style of New Brand comes through in the way notes appear and fade. No excess details, only what works, and the composition keeps a clear direction. Eau de toilette supports a balanced rhythm of unfolding.

When the pyramid is blended into one block the notes arrive together with a airy lemon mood: Bergamot, Sichuan pepper and Woody Accord. Here 3 notes work as one integrated frame, forming a sensation of cool purity that feels seamless.

The middle and base stages are read as a smooth transition from opening to trail, which preserves the scent identity through drydown.

The olfactory framework is shaped by these accords: Aromatic, Citrus and Wood forming a compact and readable structure. The gender direction is masculine, which sharpens how the fragrance is perceived. In longevity terms High indicates a stable lasting impression.

At the note-group layer the profile is anchored in Spicy, Wood and Citrus.

Taken together Essence Men sounds complete from start to finish — the first stage creates momentum, the heart develops the core line, while the drydown anchors the memory. These are the fragrances best judged through real development.

Gender Male
Brand New Brand
Segment Massmarket perfumery
Country United States
Website http://fragluxe.com
Year of production 2015
Status Produced
Concentration Eau de toilette

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Composition pyramid

Note photo Bergamot
Bergamot
Note photo Sichuan pepper
Sichuan pepper
Note photo Woody Accord
Woody Accord

Mixed notes

Bergamot Sichuan pepper Woody Accord

Families

Family Citrus Citrus
Family Spicy Spicy
Family Wood Wood

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
100%
Unisex
0%
Female
0%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
100%
Office
0%
For what time of year / season
Winter
Winter
50%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
50%
For what style / mood
Casual
0%
Gala
50%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
0%
36-45 years
0%
46+ years old
100%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
100%
Enter the cloud
0%
1-2 atomisations
0%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
50%
On the knees
0%
On the back of the neck
0%
Behind the ears
50%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
100%
1-2 atomisations
0%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Strong
3
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Reviews
Average rating
3.0
1 ratings
1 comments
5
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3
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3/5
3
The smell is like some kind of balsamic tincture, something like what you add to tea. Maybe it's taiga-like, but it also has a hint of soaked red pepper. Honestly, the scent is perplexing. I can't understand what it's trying to say. It's as if something has left, and now only memories remain. )))
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