Bottle photo  OUAI
Bottle photo  OUAI
Bottle photo  OUAI
Bottle photo  OUAI
Bottle photo  OUAI
Image  OUAI
Image  OUAI
Image  OUAI
Image  OUAI
Image  OUAI
Eau de parfum

OUAI Mercer Street

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Mercer Street joined the OUAI portfolio in 2018. By character, a feminine fragrance drawing from the floral family. The fragrance concentration is eau de parfum.

the United States is where this fragrance comes from — and it shows. Mercer Street OUAI unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

If fragrances could speak, this one would say: 'You made the right choice.' The official website of OUAI — http://www.novzar.ru.

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Key fragrance characteristics

Perfume information

Description of the composition

The composition of Mercer Street unfolds as a cohesive olfactory arc, where accents shift without rush and without gaps. The style of OUAI is evident in details that define the fragrance identity. No excess details, only what works, and the composition keeps a clear direction. Eau de parfum supports the right density and pace of development.

The internal accord map is shaped by these accords: Citrus, Floral, Fruit and Musc with each one in a clear role. Additional accords such as Powdery add depth to the backdrop. The stylistic positioning is feminine, which makes the scent profile easier to read.

As soon as the fragrance opens you detect petal-airy top notes: Iris, Lemon, Lily and Orange.

In the central layer you detect Jasmine Sambac, Magnolia and Rose carrying a velvety rose-iris direction. At drydown level the structure settles through Iris and Musk, shaping a elegant floral trail.

At olfactory-group level the composition is built around Floral, Citrus, Whiteflower and Musk. At family level the scent maps to Floral.

Overall Mercer Street sounds complete from start to finish — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. These are the scent structures best understood in wear.

Gender Female
Brand OUAI
Segment Premium perfumery
Country United States
Website https://theouai.com
Year of production 2018
Status Limited edition
Concentration Eau de parfum

Composition pyramid

Iris
Lemon
Lily
Jasmine Sambac
Magnolia
Rose
Iris
Musk

Top notes

Base notes

Families

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
0%
Spring
Spring
50%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
50%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
50%
36-45 years
50%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Gathers compliments
5
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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1 comments
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5
I heard this scent is called "Instagrammable" - and now I can't shake that thought. I imagine a young lady in a pristine white t-shirt and ripped jeans. It seems simple, yet stylish and with a twist. The scent is the same: fresh, with citrus notes, powdery, and sparkling. You don't need any effort to understand it!!

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