The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
1902 Lavande Berdoues — a fragrance that speaks for itself. This is a unisex fragrance rooted in the floral and green families. 1902 Lavande — proudly part of the 1902 Eau de Cologne Tradition collection. Concentration — eau de cologne: exactly what it needs to be.
The home of this fragrance is France. 1902 Lavande Berdoues — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A fresh and light fragrance with a concentration of fragrant substances up to 5% according to French standards, giving a feeling of purity and coolness
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of 1902 Lavande is shaped as a layered story, where notes flow with precision and warmth. The creative approach of Berdoues is evident in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de Cologne sets the depth and body this composition needs.
At olfactory-group level the composition is built around Green, Floral, Musk and Whiteflower. The framework further includes Earthy / Mossy. From a family perspective the scent maps to Floral and Green.
When the pyramid is blended into one block the fragrance opens as a single chord with a refreshing grassy mood: Lavender, Rose and musk.
The heart and base are felt as a smooth transition from opening to trail, which keeps the fragrance coherent.
The accord profile is built around these accords: Aromatic, Floral and Musc forming a compact and readable structure. The profile is unisex, which clarifies the composition character.
In summary 1902 Lavande holds a coherent structure — the first stage creates momentum, the middle layer carries the identity, while the drydown anchors the memory. This is the type of composition best experienced in wear.
| Gender | Unisex |
| Brand | Berdoues |
| Segment | Niche perfumery |
| Country | France |
| Website | http://www.parfumsberdoues.com |
| Status | Produced |
| Concentration | Eau de Cologne |
| License holder | Parfums Berdoues |
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