Fragrances aged like wine: slow perfumery and Amouage Sequence
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In 2022, Phlur introduced Apricot Privée — a fragrance that's hard to forget. By character, a unisex fragrance drawing from the wood, fruit, and floral families. Inspiration and execution — all of it is Jérôme Epinette. An eau de parfum — light-footed, but utterly unforgettable.
Brand country — the United States, with its deep-rooted relationship with the fragrance industry. Apricot Privée Phlur unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of Apricot Privée evolves as a living composition, where notes flow without rush and without gaps. The style of Phlur is clear from the opening to the final trail. No excess details, only what works, and the composition keeps a clear direction. Eau de parfum emphasizes the right density and pace of development.
At olfactory-group level the composition is built around Fruit, Spicy, Whiteflower and Floral. The framework further includes Balsamic and Wood. Within olfactory families the scent maps to Floral, Fruit and Wood.
In the first seconds you catch vibrant berry opening notes: Apricot, Cardamom and Plum. Exactly these 3 notes form sweet sensation of summer nectar that gives the fragrance a clear opening statement.
In the central layer you sense Jasmine and Peony holding a silky white floral direction. At drydown level the composition is fixed through Labdanum, Oud, Sandalwood and Tonka bean, shaping a deep woody trail.
The profile is unisex, which sharpens how the fragrance is perceived.
Taken together Apricot Privée reads as a cohesive composition — the opening sets direction, the heart develops the core line, and the base secures the trail. These are the fragrances best judged in wear.
| Gender | Unisex |
| Brand | Phlur |
| Segment | Niche perfumery |
| Country | United States |
| Website | https://phlur.com |
| Year of production | 2022 |
| Status | Produced |
| Concentration | Eau de parfum |
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