The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
In 2020, Eudora introduced Lyra — a fragrance that's hard to forget. A feminine fragrance belonging to the east, fruit, and floral families. In eau de parfum — and that's all it takes to fall in love.
Made in Brazil. Lyra Eudora unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of Lyra evolves as a continuous scent journey, where layers reveal themselves without rush and without gaps. The style of Eudora comes through in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the composition keeps a clear direction. Eau de parfum supports a balanced rhythm of unfolding.
From the group perspective the profile is anchored in Fruit, Floral, Whiteflower and Ambery. The palette also extends to Wood, Spicy, Musk and Gourmet. Within olfactory families the fragrance belongs to East, Floral and Fruit.
In the first seconds you catch sweet-fresh fruity top notes: Apricot, Blueberry, Cherry and Strawberry.
In the middle phase you meet Iris, Jasmine, Lily of the Valley, Osmanthus and Peony carrying a velvety rose-iris direction.
The olfactory framework is driven by these accords: Gourmet, Floral, Fruit and Musc forming a compact and readable structure. Additional accords such as Wood, Powdery and Amber add depth to the backdrop.
In summary Lyra holds a coherent structure — the opening sets direction, the middle layer carries the identity, while the drydown anchors the memory. These are the fragrances best experienced on skin.
| Gender | Female |
| Brand | Eudora |
| Segment | Massmarket perfumery |
| Country | Brazil |
| Website | http://www.eudora.com.br/ |
| Year of production | 2020 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Grupo Boticario |
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