The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
In 2015, Possets Perfume introduced Banshee — a fragrance that's hard to forget. This fragrance is the personal signature of perfumer Fabienne Christenson.
The birthplace of this fragrance — the United States, a place with a refined nose. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
One of those fragrances you never forget, even years later. The official website of Possets Perfume — http://www.etsy.com/shop/aetherartsperfume.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Banshee is shaped as a cohesive olfactory arc, where layers reveal themselves without rush and without gaps. The signature of Possets Perfume comes through from the opening to the final trail. No excess details, only what works, and the structure feels complete all the way through.
The olfactory framework rests on these accords: Gourmet and Fruit forming a compact and readable structure. The gender direction is feminine, which sharpens how the fragrance is perceived.
When the pyramid is blended into one block the fragrance opens as a single chord with a pulsating fruity mood: Cream, Honey, Oats, Peach and White Peach. Here 5 notes work as one integrated frame, building thrilling fruity juiciness that keeps the opening compact and balanced.
The middle and base stages are perceived as a continuous motion from lift to depth, which gives the structure continuity.
From the group perspective the composition is built around Gourmet, Sweet and Fruit.
Taken together Banshee sounds complete from start to finish — the start forms character, the middle layer carries the identity, while the drydown anchors the memory. These are the scent structures best judged on skin.
| Gender | Female |
| Brand | Possets Perfume |
| Segment | Niche perfumery |
| Country | United States |
| Website | http://possets.com/ |
| Year of production | 2015 |
| Status | Produced |
| Concentration | Eau de parfum |
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Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
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