The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The world first encountered Zyo by Racco in 2014. A masculine fragrance rooted in the water family.
Made in Brazil. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The perfect reason to explore the world of Racco a little more closely — or add another favourite to your collection. The official website of Racco — http://aromata.lt/.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Zyo evolves as a living composition, where accents shift smoothly and sequentially. The creative approach of Racco is clear in details that define the fragrance identity. Every decision feels deliberate, and the composition keeps a clear direction.
The accord architecture is built around these accords: Floral, Amber and Marine without random overlap. The profile is masculine, which clarifies the composition character.
When the pyramid is blended into one block the notes arrive together with a resinous-sweet mood: Ambergris, Lily and Marine accord. In this format 3 notes work as one integrated frame, building soft resinous sensuality that feels seamless.
The heart and base are felt as a continuous motion from lift to depth, which preserves the scent identity through drydown.
From the group perspective the profile is anchored in Ambery, Whiteflower and Aquatic. From a family perspective the composition sits in Water.
Taken together Zyo reads as a cohesive composition — the first stage creates momentum, the central phase adds depth, and the final phase leaves a stable imprint. These are the scent structures best experienced in wear.
| Gender | Male |
| Brand | Racco |
| Segment | Massmarket perfumery |
| Country | Brazil |
| Website | https://www.racco.com |
| Year of production | 2014 |
| Status | Produced |
| Concentration | Eau de parfum |
Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Sensitive skin and a love of fragrances coexist with more difficulty than one would like. You apply ...
Fashion for speed is getting tired. While mass-market competes in loudness of sillage, another appro...
Join the Fragsi community and get access to all its features
Can’t find a fragrance in the catalogue? Fill in the card — a moderator will review the suggestion and add it to Fragsi.
Fields marked with an asterisk * are required. Pick linked data from the suggestions — that way the card comes together with all its relations. The draft is saved automatically.
Content is posted by users and published after review by a moderator. Fragsi is an information intermediary (Article 1253.1 of the Civil Code of the Russian Federation). For copyright holders
Know a perfume house that is missing from Fragsi? Fill in the card — a moderator will review it and add the brand to the catalogue.
Fields marked with an asterisk * are required. Pick linked data from the suggestions — that way the card comes together with all its relations. The draft is saved automatically.
Content is posted by users and published after review by a moderator. Fragsi is an information intermediary (Article 1253.1 of the Civil Code of the Russian Federation). For copyright holders
Know a perfumer who is missing from Fragsi? Fill in the card — a moderator will review it and add them to the catalogue.
Fields marked with an asterisk * are required. Pick linked data from the suggestions — that way the card comes together with all its relations. The draft is saved automatically.
Content is posted by users and published after review by a moderator. Fragsi is an information intermediary (Article 1253.1 of the Civil Code of the Russian Federation). For copyright holders
Thank you! Your vote has been counted, and the fragrance characteristics have been updated.