The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de parfum
Reflexion ICS
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Character and History of the Fragrance
Reflexion ICS is a unisex eau de parfum released in 2022.
It is an expressive composition with a fruity, liqueur-like opening, a spicy heart and a rich balsamic-woody base.
This fragrance will appeal to those who appreciate noticeable, deep and multifaceted scents without being strictly associated with either a women's or men's wardrobe.
The fragrance was created by Reflexion, a Russian brand of new niche perfumery founded in 2014.
The brand's philosophy is built around the independent character of its compositions and a focus on expressive combinations. As a result, Reflexion ICS comes across as a fragrance with a strong signature rather than a universal everyday background scent.
How Reflexion ICS Unfolds
The opening minutes are devoted to cherry and liqueur: the fruity accord smells juicy, dense and slightly sweet, bringing to mind a rich dessert drink.
As the composition develops, it becomes warmer and spicier, while the spices add expressiveness and create an effect of gentle inner warmth.
In the base, the fragrance takes on an especially dense character. Balsamic notes blend with labdanum and tobacco, creating a resinous, honeyed and slightly dry nuance.
Thanks to this progression, Reflexion ICS retains its fruity appeal while gradually revealing a darker, more sensual and enveloping side.
Sillage and Wearability
In terms of performance, Reflexion ICS has very strong sillage, making it noticeable in the air and requiring a restrained application.
It is best to start with a small number of sprays and assess the fragrance on the skin after a few minutes: the rich base can develop considerably more intensely than the opening accord.
The fragrance is especially well suited to cool weather, evenings, formal occasions or leisurely gatherings, when the composition has time to reveal all its facets.
For the office and small spaces, a minimal application is advisable.
The manufacturer and database provide no information about the exact number of sprays for skin or clothing, so the optimal amount is best determined individually.
Perfumer and Similar Fragrances
Reflexion ICS was created by Evgeny Firsanov. His work is built around the contrast between juicy cherry, an alcoholic nuance, spices and a deep tobacco-balsamic base.
As a result, the fragrance will suit both women and men looking for a compliment-worthy, distinctive composition with noticeable sillage and a gourmand mood.
In its overall impression, Reflexion ICS can be compared with The Spirit of Dubai Durra, Osmogenes No.
IV and Ajmal Ghair 3: these fragrances may also appeal to fans of rich, spicy and oriental-balsamic compositions.
At the same time, Reflexion ICS stands out for its combination of a cherry-liqueur opening and a tobacco-resinous base. No other concentrations of this release are listed in the available data.
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