The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Roberto Capucci launched Yendi (eau de parfum) in 1974 — and it was a brilliant move. A feminine fragrance belonging to the spicy and powdery families. In eau de parfum — and that's all it takes to fall in love.
The birthplace of this fragrance — Italy, a place with a refined nose. Yendi (eau de parfum) Roberto Capucci unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Yendi (eau de parfum) evolves as a cohesive olfactory arc, where accents shift with precision and warmth. The style of Roberto Capucci is evident in the way notes appear and fade. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum sets a balanced rhythm of unfolding.
From the group perspective the structure relies on Fairy, Citrus, Floral and Fruit. The palette also extends to Sweet, Whiteflower, Ambery and Wood. From a family perspective the composition sits in Powdery and Spicy.
In the first seconds you catch vibrant berry opening notes: Aldehydes, Bergamot, Hyacinth and Peach.
At the core of development you notice Clove, Cyclamen, Honey, Iris, Lily of the Valley and Orchid carrying a harmonious floral direction. At drydown level the line is anchored through Ambergris, Cedar, Moss, Sandalwood, Styrax and Vanilla, extending a deep woody trail.
The gender direction is feminine, which clarifies the composition character.
In summary Yendi (eau de parfum) sounds complete from start to finish — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best judged through real development.
| Gender | Female |
| Brand | Roberto Capucci |
| Segment | Luxury perfumery |
| Country | Italy |
| Website | https://capucci.eu |
| Year of production | 1974 |
| Status | Discontinued |
| Concentration | Eau de parfum |
| License holder | Weruska & Joel |
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