The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
In 2015, Sarantis introduced B.U. My Secret — a fragrance that's hard to forget. By character, a feminine fragrance drawing from the fruit and floral families. The fragrance belongs to the Be You! collection. An eau de toilette — light-footed, but utterly unforgettable.
The birthplace of this fragrance — Greece, a place with a refined nose. B.U. My Secret Sarantis unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of B.U. My Secret is shaped as a living composition, where notes flow without rush and without gaps. The style of Sarantis is clear in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de toilette sets the right density and pace of development.
At the note-group layer the profile is anchored in Fruit, Citrus, Whiteflower and Sweet. It also reaches into Floral. At family level the scent maps to Floral and Fruit.
As soon as the fragrance opens you meet juicy fruity top notes: Green Apple, Pear and Raspberry. Exactly these 3 notes build playful berry energy that is impossible to miss.
When the opening settles you meet Cherry, Coconut and Mandarin holding a tempting fruity direction. In what remains on skin the line is anchored through Gardenia, Jasmine and Marshmallow, shaping a soft floral-musky trail.
The stylistic positioning is feminine, which sharpens how the fragrance is perceived.
In summary B.U. My Secret holds a coherent structure — the start forms character, the central phase adds depth, and the final phase leaves a stable imprint. This is the type of composition best judged through real development.
| Gender | Female |
| Brand | Sarantis |
| Segment | Massmarket perfumery |
| Country | Greece |
| Website | http://www.sarantis.gr |
| Year of production | 2015 |
| Status | Produced |
| Concentration | Eau de toilette |
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