Shalimar: the history of the first amber fragrance
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In 2018, Seren introduced Devon — a fragrance that's hard to forget.
The home of this fragrance is the United Kingdom. Devon Seren — the choice of those who appreciate depth and character in every detail.
One of those fragrances you never forget, even years later. The official website of Seren — https://eldenfragrances.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Devon is built as a continuous scent journey, where accents shift smoothly and sequentially. The style of Seren is clear in the way notes appear and fade. Every decision feels deliberate, and the fragrance holds its character from opening to trail.
In a unified mixed pyramid the opening appears as one connected movement with a glittering citrus mood: Bergamot, Cardamom, Floral Notes and Lemon. Here 4 notes work as one coherent layer, creating a burst of citrus freshness that feels seamless.
The heart and base are read as a continuous motion from lift to depth, which preserves the scent identity through drydown.
The internal accord map is driven by these accords: Citrus, Floral and Spicy forming a compact and readable structure. The gender direction is feminine, which sharpens how the fragrance is perceived.
From the group perspective the structure relies on Citrus, Spicy and Floral.
Overall Devon holds a coherent structure — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best understood in wear.
| Gender | Female |
| Brand | Seren |
| Segment | Niche perfumery |
| Country | United Kingdom |
| Website | https://serenapothecary.com |
| Year of production | 2018 |
| Status | Produced |
| Concentration | Eau de parfum |
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