The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Delicate Heart Shirley May is officially considered a feminine fragrance, rooted in the fruit and floral families. Available as eau de toilette.
Brand country — the United Arab Emirates: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Delicate Heart is built as a living composition, where notes flow with precision and warmth. The signature of Shirley May is clear in the way notes appear and fade. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette supports a balanced rhythm of unfolding.
Right at the start you catch sparkling citrus opening notes: Grapefruit, Green Apple and Magnolia. These 3 notes shape a burst of citrus freshness that is impossible to miss.
In the central layer you detect Lily of the Valley, Rose, Tuberose and Violet keeping a creamy tuberose direction.
The olfactory framework is shaped by these accords: Citrus, Floral, Fruit and Wood with each one in a clear role. Additional accords such as Amber enrich the profile without taking over.
At olfactory-group level the structure relies on Citrus, Fruit, Floral and Whiteflower. The framework further includes Ambery and Wood. At family level the composition sits in Floral and Fruit.
In summary Delicate Heart reads as a cohesive composition — the first stage creates momentum, the heart develops the core line, and the base secures the trail. These are the scent structures best judged on skin.
| Gender | Female |
| Brand | Shirley May |
| Segment | Massmarket perfumery |
| Country | United Arab Emirates |
| Website | http://shirleymay.com |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | SAPG |
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