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Eau de parfum
shiro Be Proud
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
The History and Character of the Fragrance
shiro Be Proud is a unisex fragrance released in 2020, created for those who choose an expressive floral scent without being tied to gender conventions.
The fragrance belongs to the Shiro Perfume collection and reflects the brand's contemporary approach to niche perfumery: concise, emotional, and distinctive.
The perfume house shiro was founded in London in 2015.
Its DNA combines modern purity of form, attention to detail, and inspiration from the Japanese aesthetic of wabi-sabi, in which a special kind of beauty emerges through simplicity and naturalness.
Olfactive Profile
Be Proud belongs to the floral and white-floral families, with a composition built around a romantic, generous bouquet.
The fragrance features jasmine, peony, lilac, rose, and orchid, giving it a layered character that moves from a fresh floral impression to a soft, rich finish.
The perfume's dominant mood is confidence, openness, and the desire to make a statement without being overly demonstrative.
It will appeal to those who enjoy distinctive floral fragrances with a clearly defined character and prefer a scent that lingers in the memory of those around them.
Concentration and Wearability
Be Proud is released as an eau de parfum.
According to the database, its sillage is rated as very strong, so the fragrance should be applied sparingly, especially indoors and in warm weather.
The exact recommended amount for application to skin and clothing is not specified.
A practical way to experience the composition is to begin with one spray on the skin, assess how it develops after a few minutes, and add another if necessary; on fabric, the fragrance may last longer and smell more intense.
The unisex format makes Be Proud versatile for different looks and moods.
It is suitable whenever you want to highlight your individuality, while its rich floral trail unfolds particularly expressively in the cooler seasons, in the evening, or at an event that calls for a more noticeable fragrance accent.
Similar Fragrances and Choosing One to Try
If Be Proud's floral aesthetic appeals to you, consider Estée Lauder Pleasures for comparison.
Calvin Klein Contradiction and Oriflame Lucia are also worth exploring in the same direction, although Be Proud stands out for its combination of white-floral nuances, soft rosy undertones, and powerful sillage.
There is no information about the perfumer behind the composition or other concentrations of this fragrance.
Nevertheless, the release clearly reinforces shiro's image as a brand that works with familiar floral motifs and transforms them into an independent, contemporary statement.
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