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shiro White Marguerite is a unisex eau de parfum launched in 2026.
This modern fragrance is designed for those who appreciate a clean scent profile, a distinctive trail and compositions that transcend strict gender boundaries.
The release was created by shiro, a fragrance house founded in London in 2015.
The brand’s aesthetic reflects the influence of the Japanese philosophy of wabi-sabi, with its focus on simplicity, naturalness and the beauty of understated yet memorable details.
White Marguerite belongs to the floral and green fragrance families, while its character is further revealed through citrus, fruity, musky, white-floral and woody facets.
This combination creates a multifaceted impression that is at once fresh, airy, soft and noticeable.
The composition blends juicy fruity-citrusy nuances, a translucent floral tone, the cleanliness of musk and a calm woody base.
As a result, the fragrance can develop differently depending on the temperature, skin type and amount applied, while retaining its distinctive overall mood.
Based on the characteristics of its base, shiro White Marguerite has very strong sillage.
It is therefore especially suited to those who enjoy noticeable compositions and want to leave behind a distinctive, easily recognizable scented cloud.
Its unisex positioning makes White Marguerite a versatile choice for both women and men.
It can accent a daytime look, complement an evening style or highlight individuality in cool weather, when its rich sillage unfolds especially impressively.
Specific recommendations for the number of sprays on skin and clothing have not been provided for this release.
Start with a small amount on pulse points, assess how intensely it develops and, if necessary, apply the fragrance to clothing from a distance after first checking the fabric’s reaction.
If you would like to explore expressive floral compositions further, consider Dolce & Gabbana The One Rose for comparison.
This can help you better understand your own preferences and determine how closely the style of shiro White Marguerite resonates with you: distinctive, modern and not confined by traditional notions of women’s or men’s perfumery.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The fragrance database does not distinguish between separate top, middle, and base notes, so the composition is presented as a blended group of accords.
It includes black currant, grapefruit, mandarin, lily of the valley, cedar, and musk.
Together, these notes create a green-floral profile with fruity-citrusy freshness, a soft white-floral character, a clean musky accent, and a woody finish.
| Gender | Unisex |
| Brand | shiro |
| Segment | Premium perfumery |
| Country | Japan |
| Website | https://shiro-shiro.uk |
| Year of production | 2026 |
| Status | Produced |
| Concentration | Eau de parfum |
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