Quality control in perfumery: how fragrances are tested
We are used to thinking of perfume as pure art: the perfumer's inspiration, a beautiful story, a bot...
2020: the world took its first breath of Elham Shmeem. A feminine fragrance from the sweet and floral families. Released in eau de parfum.
Behind this fragrance stands Saudi Arabia and its rich perfumery heritage. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
A scent you'll want to wear again and again — discovering something new every time. The official website of Shmeem — http://www.primark.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The olfactory structure of Elham is built as a living composition, where layers reveal themselves without rush and without gaps. The creative approach of Shmeem is clear in details that define the fragrance identity. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de parfum keeps a balanced rhythm of unfolding.
When the pyramid is blended into one block the fragrance opens as a single chord with a delicious creamy mood: Vanilla and musk. Here 2 notes work as one integrated frame, forming enveloping sweet softness that reads as cohesive from the start.
The middle and base stages are read as a continuous motion from lift to depth, which keeps the fragrance coherent.
The accord architecture rests on these accords: Musc and Spicy forming a compact and readable structure.
At olfactory-group level the profile is anchored in Gourmet, Musk, Floral and Whiteflower. The palette also extends to Sweet. From a family perspective the scent maps to Floral and Sweet.
Taken together Elham sounds complete from start to finish — the start forms character, the central phase adds depth, and the final phase leaves a stable imprint. This is the type of composition best judged on skin.
| Gender | Female |
| Brand | Shmeem |
| Segment | Niche perfumery |
| Country | Saudi Arabia |
| Website | http://shmeem.com |
| Year of production | 2020 |
| Status | Produced |
| Concentration | Eau de parfum |
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