The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Perfume extract
UNTAMED Shaped by The Wild
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
The Character and History of the Fragrance
UNTAMED Shaped by The Wild is a unisex perfume in parfum, or extrait, concentration, released in 2021 by the Canadian brand UNTAMED.
The name itself promises a journey into untouched nature, and the composition truly unfolds like a forest after the rain: cool, resinous, smoky, and at the same time remarkably comforting.
Shaped by The Wild was created by perfumer Sunita Calogeros-Smith.
Her approach is expressed here through an evocative combination of green, woody, mineral, and balsamic nuances: the fragrance does not try to please everyone from the first breath, but it quickly creates a distinctive image and leaves a lasting impression with its character.
Development and Mood
In olfactory classification, the fragrance belongs to the fougère and woody families.
This is a forest landscape without decorative sweetness: coniferous coolness, dry wood, damp earth, and a delicate veil of smoke create a sense of freedom, inner strength, and connection with nature.
Shaped by The Wild will appeal to women and men who choose rich, unconventional fragrances with an atmospheric character.
Its very strong sillage makes it a noticeable companion for walks, creative gatherings, and cool evenings, while the composition may sound especially harmonious in autumn, winter, and early spring.
In warm weather, moderation is advisable: its dense concentration and powerful projection can quickly fill a room.
No precise recommendations for the number of sprays on skin and clothing are provided for this release, so it is best to start with one application to the skin and assess its development after 20–30 minutes.
If you want to enhance its longevity, you can carefully apply the fragrance to clothing from a distance, after first checking how it affects the fabric.
Who Will Love Shaped by The Wild
This perfume is worth trying if you are drawn to cedar and coniferous accords, the scent of damp soil, incense, and campfire smoke.
Vanilla in the base does not turn the composition into a dessert-like fragrance; it simply softens the austere woody-mineral texture and adds a warm, slightly resinous aftertaste to the skin.
For further exploration of expressive woody and oriental compositions, consider The Spirit of Dubai Bahar, as well as The Spirit of Dubai Turath and Emporium Step 9.
They are not copies of Shaped by The Wild, but may appeal to fans of a pronounced sillage, complex textures, and fragrances that unfold gradually.
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