The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The house of Visage gifted the world with Alfazema Gavea in 2010. A unisex fragrance rooted in the fern and citrus families. Released in eau de cologne.
Made in Brazil. Alfazema Gavea Visage — the choice of those who appreciate depth and character in every detail.
A great perfume doesn't need lengthy explanations — it speaks for itself. The official website of Visage — http://laurence-dumont.fr.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A fresh and light fragrance with a concentration of fragrant substances up to 5% according to French standards, giving a feeling of purity and coolness
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Alfazema Gavea is built as a living composition, where layers reveal themselves without rush and without gaps. The creative approach of Visage is evident in the way notes appear and fade. No excess details, only what works, and the structure feels complete all the way through. Eau de Cologne emphasizes the right density and pace of development.
From the group perspective the profile is anchored in Citrus, Green, Wood and Musk. From a family perspective the scent maps to Citrus and Fern.
From the first breath you sense radiant lemon-bergamot opening note: Citrus accord. This 1 note sets a sensation of cool purity that is impossible to miss.
In the central layer you meet Lavender keeping a pure leafy direction. In the final layer the composition is fixed through Woody Accord and musk, extending a deep woody trail.
The accord architecture rests on these accords: Aromatic, Citrus, Musc and Wood with each one in a clear role. The stylistic positioning is unisex, which makes the scent profile easier to read.
Overall Alfazema Gavea sounds complete from start to finish — the first stage creates momentum, the central phase adds depth, and the base secures the trail. These are the fragrances best understood in wear.
| Gender | Unisex |
| Brand | Visage |
| Segment | Massmarket perfumery |
| Country | Brazil |
| Website | http://www.visagecosmeticos.com.br/ |
| Year of production | 2010 |
| Status | Produced |
| Concentration | Eau de Cologne |
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