The art of perfume marketing: how fragrance is sold
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Ser is one of the most captivating fragrances in the Yanbal portfolio. By character, a feminine fragrance drawing from the green and floral families. In eau de parfum — and that's all it takes to fall in love.
Country of origin — Spain, and that already says something about the quality. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Ser unfolds as a cohesive olfactory arc, where accents shift smoothly and sequentially. The creative approach of Yanbal is recognizable from the opening to the final trail. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de parfum sets the depth and body this composition needs.
Right at the start you detect vibrant berry first note: Fig. Exactly this 1 note shapes sweet sensation of summer nectar that is impossible to miss.
In the heart you notice Camellia keeping a harmonious floral direction. At drydown level the structure settles through Mate, extending a dry green trail.
The profile is feminine, which makes the scent profile easier to read.
At the note-group layer the structure relies on Fruit, Floral, Green and Whiteflower. The palette also extends to Earthy / Mossy. At family level the scent maps to Floral and Green.
Overall Ser reads as a cohesive composition — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. These are the scent structures best judged in wear.
| Gender | Female |
| Brand | Yanbal |
| Segment | Premium perfumery |
| Country | Spain |
| Website | http://www.yanbal.com |
| Status | Produced |
| Concentration | Eau de parfum |
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