Earth, Concrete, Violet in Gasoline: 5 Avant-Garde Niche Fragrances
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In 2014, Zara introduced Serrano 23 Madrid — a fragrance that's hard to forget. By character, a feminine fragrance drawing from the floral family. The fragrance concentration is eau de toilette.
Country of origin — Spain. Serrano 23 Madrid Zara unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
Some fragrances simply live on the skin — this one becomes part of it. The official website of Zara — http://www.khalisperfumes.com.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Serrano 23 Madrid unfolds as a cohesive olfactory arc, where accents shift smoothly and sequentially. The creative approach of Zara is recognizable in the way notes appear and fade. Every decision feels deliberate, and the composition keeps a clear direction. Eau de toilette supports the right density and pace of development.
The olfactory framework is built around these accords: Citrus, Floral, Musc and Wood forming a compact and readable structure. Additional accords such as Amber add depth to the backdrop. The stylistic positioning is feminine, which clarifies the composition character.
When the pyramid is blended into one block the notes arrive together with a inspiring floral mood: Ambergris, Citrus accord, Floral Notes, Hyacinth, Jasmine, Patchouli and Vetiver.
The inner phases are perceived as a gradual shift without abrupt breaks, which keeps the fragrance coherent.
At the note-group layer the profile is anchored in Ambery, Citrus, Floral and Whiteflower. It also reaches into Wood and Musk.
Overall Serrano 23 Madrid reads as a cohesive composition — the opening sets direction, the central phase adds depth, and the final phase leaves a stable imprint. These are the fragrances best judged on skin.
| Gender | Female |
| Brand | Zara |
| Segment | Massmarket perfumery |
| Country | Spain |
| Website | http://www.zara.es |
| Year of production | 2014 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Inditex |
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