Niche perfumery vs mass market: is it worth overpaying?
Two bottles stand side by side. One asks a modest sum, the other several times more expensive, and t...
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Articles in category «Essay»
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Proust Effect: Why a scent instantly brings back memories
Sometimes just one breath is enough to find yourself in another time. The smell of wet leaves, and s...
Psychology of smell: how fragrances control mood and emotions
You walk into a room where someone has just peeled an orange, and your mood lifts on its own. You ha...
The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Proust Effect: Why a scent instantly brings back memories
Alexandra Kirch
You walk into a room where someone has just peeled an orange, and your mood lifts on its own. You ha...
The art of perfume marketing: how fragrance is sold
Scent as part of identity: finding your perfume signature
Scents of eras: how perfume reflects the spirit of the times
How notes combine into fragrance families
