Brand «Alla Pugacheva»

Alla Pugacheva is a personal brand of the Russian pop singer Alla Pugacheva, under which she releases perfumes, shoes, and books.

According to several sources, in 1990 Pugacheva signed a contract to release a fragrance with the company Novaya Zarya, but the release never took place: the singer changed her mind in favor of the French perfume manufacturer Sogo, which was represented in the USSR by the enterprise Soyuzkhimexport. The debut composition was released in 1992, making Pugacheva the first Russian celebrity to release a fragrance under her own name for a wide audience. The floral perfume Alla unfolds with galbanum, calendula, apricot, and jasmine with woody and leathery notes. The author was Antonina Vitkovskaya, a former perfumer at Dzintars and director of Novaya Zarya from 1991 to 2017.

For a long time, the debut fragrance remained the only one in the singer's portfolio, but in 2013 two new products were released at once: the fruity composition Alla Miss with peach, peony, lilac, amber, cedar, and musk, and the oriental Alla Primadonna, built around citrus, spicy, and woody notes. These are the latest works in the singer's perfume line to date.