Brand «Beaute Marketing Inc»

Competition is intensifying in the perfume market and segmentation is growing, so manufacturers are resorting to increasingly unusual solutions. For example, Beauté Marketing Inc., an American company, created the luxury fragrance Nuzzle, which is specially designed for horse lovers. The fragrance is presented for its target audience.

Nuzzle contains notes of blackcurrant, plum, orange and lime. According to the developers, this perfume composition evokes a feeling of euphoria and freedom. Lesley Molinari, who is the company's vice president of marketing, said that this development has a full right to exist, because there is perfume for musicians, athletes, and entertainers. In his opinion, it is time to dedicate a fragrance to those who are involved in horseback riding. This audience is elite, devoted to their passion and selective in their choice of products. Each bottle of this fragrance comes with a handmade crystal horseshoe.