Brand «Brocard»

Brocard: The Modern Guardian of a Russian Perfume Legend

The Brocard brand, introduced to the market in 2000, is one of the most recognizable and successful projects of the Russian perfume and cosmetics holding Brocard Group, whose history began as far back as 1991. This duo of dates symbolizes deep respect for the past and a bold look toward the future. Brocard doesn't just create fragrances—it consciously revives and reinterprets the rich traditions of domestic perfumery, which once set the tone for all of Europe.

Philosophy and Heritage: A Connection Across Eras

The brand's name pays tribute to Heinrich Brocard, a legendary 19th-century perfumer whose "Floral" colognes and scented waters captivated the Imperial Court and the hearts of his contemporaries. Modern Brocard sets an ambitious goal: to restore Russian perfumery to its former glory by combining national aesthetics with the highest global quality standards. This is reflected in the choice of themes—often inspired by Russian nature, folklore, and culinary imagery—and in an uncompromising approach to raw materials.

Since 2014, the brand's creative direction has been confidently led by Lyubov Berlyanskaya, an experienced perfume expert who previously worked with the global giant Firmenich. Under her guidance, Brocard's fragrance palette has become even more refined, complex, and tailored to the discerning connoisseur.

A Star-Studded Team of Perfumers

One of the key secrets to Brocard's success is its close collaboration with the world's most sought-after "noses." The brand attracts true stars of the perfume Olympus to create its compositions, such as the virtuoso of complex and resinous chords Bertrand Duchaufour, the author of numerous modern hits Olivier Cresp, and the master of sensual floral compositions Maurice Roucel. Fragrances have also been crafted by Marie Salamagne, Fabrice Pellegrin, and Honorine Blanc. This collaboration guarantees not only the highest quality but also a unique, often niche approach within the accessible segment.

A World of Fragrances: From a Fruity Carnival to Exquisite Tea

The Brocard catalog is an exciting journey through aromatic worlds, clearly structured into thematic collections. The vibrant and juicy Fruttissimo series is dedicated to nature's gifts, such as the bestseller Antonovka and Wild Strawberry. The My Cup of Tea line offers exquisite interpretations of tea ceremonies, while Café Gourmand entices sweet-toothed individuals with appetizing dessert chords.

The Aromas of Nature direction is particularly beloved by fans, where unexpected and photorealistic compositions are born, such as the cult favorite Tomato Leaves and Black Currant or the refreshing Black Currant and Mint. And in collaboration with Oksana Robski, glamorous and daring fragrances have emerged, such as Casual Oksana Robski.

Best-Sellers to Start Your Discovery

If you're discovering the Brocard universe for the first time, pay attention to the most popular and talked-about fragrances. Beyond the already-mentioned hits with black currant, the fairytale and delicate Swan Princess remains a perennial favorite. Connoisseurs of exotic scents choose the juicy Thai Smoothie or the tropical Crazy Tropic. For those who prefer sensual and warm aromas, the alluring Dark Delight was created, while for lovers of lightness, there's the creamy Gelato.

Quality and Production: European Standards in Russia

Brocard Group invests in quality at every stage. Fragrances are created using components from global industry leaders—Swiss Firmenich, German Symrise, and French MANE and Givaudan. All compositions are bottled at its own modern factory in Dedovsk, near Moscow, certified to international standards. This allows for control over every process and guarantees consistently high quality, worthy of European niche houses.

Recognition and Market Influence

Brocard has repeatedly proven its professionalism, becoming a multiple winner of the prestigious Russian "Fragrance of the Year" competition and receiving the award for "Contribution to the Development of Perfumery in Russia." The availability of fragrances in the country's largest retail chains, such as "Auchan," "Lenta," "Magnit," and specialized perfume retailers, has made quality and interesting perfumery accessible to the widest audience. Brocard is not just a brand—it's a successful project that shapes tastes and proves that great Russian perfumery is not a thing of the past.