The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The French fragrance brand By Bobo was founded by Alexis and Anne Hardouin-Finez. The scents were created and presented to the world thanks to the talented master virtuoso of perfumery, Sylvie Jourdet. Today, she is a professor at the popular ISIPCA school and, for her merits, serves as vice-president of the Society of Perfumers in France.
The first exquisite By Bobo fragrance appeared in 2002. It was named Dinner. The perfume is created in an oriental style with spicy accents. It transports its wearer to a wonderful Arabian tale and allows full enjoyment of sultry, oriental nights. Sylvie Jourdet developed the perfume in a versatile unisex style; it will undoubtedly appeal to both sexes.
The symphony of the Dinner aroma begins with notes of sugary peach and juicy plum, after which the fruity scents smoothly give way to sounds of oriental spices – slightly tangy ginger, fragrant cinnamon, and mysterious cardamom. Citrus accents of aromatic lemon, bright orange, and honeyed mandarin leave a lasting impression. It was the Dinner perfume that brought By Bobo unprecedented fame and popularity.
Later, the company owned by the Hardouin-Finez family expanded its collection with the floral perfume Golden Floral; this fragrance deserves attention for its expressive, shimmering, and lively character.
Hardouin-Finez perfumes are perfect for use at any time of day or evening; their freshness improves mood, energizes, and stimulates new achievements. Their scents are special, unique, and will be a wonderful addition to the stylish attire of their wearer.
| Number of fragrances | 2 |
| Collections (0) | |
| Segment | Premium perfumery |
| Founded | 2002 |
| Official website | http://www.bybobo.com |
| License holder | Hardouin-Finez |
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