Baccarat Rouge 540: the phenomenon of a cult fragrance
There are fragrances that are recognized by just their trail in an elevator. Baccarat Rouge 540 is o...
Young, bold, and full of ambition — that's how one can describe the Italian niche perfume house Coreterno, founded in 2019. Born in the heart of Milan, the world capital of design, the brand declared itself from the very first steps as a fresh voice in the world of exquisite fragrances. Its philosophy revolves around the concept of "eternal emotions," encoded in the very name, which combines the Italian words "core" (heart) and "eterno" (eternal).
Coreterno is the fruit of the creative union of two enthusiasts: Gianluca Brozzetti and Stefano Muratore. Their vision was simple and complex at the same time: to create perfumery that speaks the language of modernity, reflecting a rebellious spirit, urban aesthetics, and deep personal experiences. Despite its youth, the brand quickly found its appreciator thanks to the boldness and relevance of its creations.
The DNA of Coreterno's fragrances is modern unisex compositions, often built on unexpected contrasts and emotional surges. To bring this to life, the founders turned to the talented Italian perfumer Luca Maffei. His ability to balance between traditional techniques and avant-garde chords made him the ideal co-author. Together, they explore themes from nightlife and rock 'n' roll to intimate moments of catharsis, creating perfumes that are not just scents, but true sensory experiences.
Diving into the world of Coreterno should start with its bestsellers, each of which is a separate story. Cythera is a hypnotic and seductive fragrance, while Catharsis, as the name suggests, offers emotional cleansing through a vibrant play of spices and flowers. For those seeking something truly rebellious, Punk Motel was created — bold, leathery, and filled with the spirit of freedom.
No less popular are other hits: the tender and personal Rose and Me, the anxious and intriguing No Sleep, the powerful and capricious Hardkor, and the playful and mysterious Mystic Sugar. This collection demonstrates the impressive versatility of the brand.
The visual identity of Coreterno is as well thought out as its fragrances. The bottles are designed in a strict minimalist style: black glass, devoid of unnecessary details, and elegant gold accents. This packaging emphasizes the modernity and universality of the contents, making each bottle a desirable object on the vanity table of a true connoisseur of niche perfumery.
In just a few years of existence, Coreterno has confidently carved out its niche, becoming one of the most discussed young brands from Italy. Its fragrances, released in eau de parfum concentration, are distinguished by noticeable longevity and a voluminous sillage. The brand is not afraid to experiment and speak on relevant topics, attracting an audience that seeks not only a beautiful scent in perfumery but also self-expression. Coreterno is perfumery as art, eternal and relevant right now.
| Number of fragrances | 16 |
| Collections (0) | |
| Segment | Niche perfumery |
| Founded | 2019 |
| Official website | https://www.coreterno.com/ |
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